PPC Text Ads – Rotate Or Optimize?
When creating a new PPC campaign or ad group, there’s an important choice to make with your text ads. Should you set text ads to rotate evenly, or optimize their distribution according to what the...
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Adjusting Campaign Settings Like A Pro: Yahoo (Part 1)
This week, we continue our series on optimizing campaign settings with everyone’s favorite #2 PPC network: Yahoo Search Marketing. To change your settings on an individual Yahoo Search Marketing...
View ArticleAdjusting Campaign Settings Like A Pro: Yahoo (Part 2)
Last week, we continued our series on adjusting PPC campaign settings by looking at how to optimize Yahoo Search Marketing campaign settings. This week picks up where we left off: Campaign Optimization...
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Using AdWords Search Funnels For Keyword Success
Google recently introduced a new reporting feature in AdWords called Search Funnels. This new reporting allows advertisers to see the sequence of keywords a user used before they completed a...
View Article3 Things To Know Before Switching To MSN AdCenter
Well, it’s finally here – this week, Yahoo and Microsoft finally opened up the transition process to move existing Yahoo Search Marketing accounts to Microsoft AdCenter management. If you have a Yahoo...
View ArticleYahoo/Bing Search Alliance Open Thread And Poll
So in case you’ve missed the thirty billion emails that Yahoo and Microsoft have been sending to their advertising customers this week, the much-anticipated Search Alliance transition is underway. On...
View ArticleThe Final Nail In The Coffin Of Yahoo Search Marketing
It’s Halloween – the time of year where we all celebrate the macabre. Monsters, goblins, and the undead don’t usually have a lot of relevance to PPC marketing (unless you’re in the business of selling...
View ArticlePubCon Without Pity
Greetings from fabulous Las Vegas! I just finished attending PubCon 2010, representing my current employer, uShip. There were a lot of PPC pros in attendance, and I got some great information from a...
View ArticleUsing Yahoo! Clues For PPC Keyword Research
Even though Yahoo Search Marketing is dead and gone, apparently Yahoo is not quite done developing toys for us PPC managers to play with. This week, they released a new, free keyword research tool...
View ArticleRevisiting 2010′s PPC Predictions
About a year ago, I wrote a post titled Three PPC Predictions For 2010. It proved to be pretty popular – after all, who doesn’t want to determine business trends before they happen? Now that 2010 has...
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